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Thursday

18

Feb 2016

Driving your business forward through digital transformation (Part I)

S.P.A.R.C.S. your way through it!

What is the future of digital? Will it be shaped by social media, mobile, or another digital innovation?

No matter what the consumer trends are, the future of digital shares a common thread – the need for brands and organisations to digitally transform. Digital transformation is being increasingly bandied around as a new term; it is not. We have been helping executives with similar challenges for over 15 years through our digital transformation course.

I tend to view digital transformation simply as a way for organisations to re-architect how they do things in a world increasingly driven by digital innovation. While some companies have attained a certain level of digital maturity, others are just beginning to venture into this new space. For both sets of businesses, the important thing to realise is that this is an ongoing process, not a one-off project.

A recent Forrester study found that 74% of business leaders say their company has a digital strategy. However, only 15% believe their company has the skills and capabilities to execute that strategy.

While so many business leaders acknowledge that becoming more ‘digital’ is crucial, different stakeholders will have differing perspectives on:

  • What does digital transformation look like?
  • How and when will we get there?

That is to be expected. After all, each business has a different organisational reality based on the industry, buy-in from senior management and availability of talent. However, given that there are so many moving parts when it comes to digital transformation, it often paralyses many organisations. Digital transformation then becomes tactical or is done sporadically in various pockets of the organisation.

Based on FutureMarketer’s experience in helping leading organisations embark on their digital journey, we use a framework called S.P.A.R.C.S. in our digital transformation training that will help you digitally transform your own organisation.

S.P.A.R.C.S. stands for:

  • Structure
  • People
  • Ambition
  • Revenue / results
  • Culture
  • Systems and processes

For any organisation looking to do a holistic digital transformation, the tendency is to hire bright people or reorganise internal teams in a different structure. But these kinds of transformations fall through halfway. The reason? It's because the only comprehensive way to bring about digital transformation is to live by the six elements of the S.P.A.R.C.S. framework. This framework works because you simply cannot delink one element from the other. All six elements work in tandem to create digital transformation that is both lasting and pervasive.

Over the course of the next few articles, we will take you through each element individually. Do you want to know more about the next step in the digital transformation journey? Read Part II of the S.P.A.R.C.S. series, where we discuss the elements at the very heart of this framework - Ambition, Revenue and Results.

Topics: Knowledge