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Knowledge

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Wednesday

27

Jul 2016

New Future-Ready Business Model Alert!

Have you heard about the new business model taking China’s social media space by storm? It’s called Fenda.

Fenda is an app where you pay to ask a question to an influencer or celebrity, and get paid when people want to hear that celebrity’s answers. So if you ask a great question, you stand to make more than what you paid the celebrity.

Think Quora, but with a monetisation element!

Future-ready takeaway:

Consumers are curious about celebrities and keen to get exclusive insights into their lives. Fenda monetises this desire through a clever peer-to-peer model.

Read more about Fenda here.

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We can help. View our social media workshops and consulting services here.

Topics: Knowledge