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Knowledge

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Friday

30

Sep 2016

Your Digital Marketing Strategy: Should It Be Local, Regional Or Global?

Our CEO, Taru Jain, recently attended the CMO 3.0 event organised by Ctrl/Shift on the ever-evolving role of marketers in the digital era. During his talk, he spoke about digital marketing strategy with leading marketers in the Asia Pacific region.

Does your business have multiple offices across the region and globe? If yes, your digital marketing strategies cannot be identical for every region. And as you become more acutely aware of consumer insights, it becomes even more important to use those insights to inform your diverse strategies.

Digital marketing has gone beyond the boardroom. Watch this video to find out how your local, regional and global strategies can too.

Bonus: Hiring a digital agency on record? Taru Jain gives you exclusive tips on what to look for in an agency.

 

Topics: Knowledge