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Knowledge

Get the latest digital trends, tips and insights

Taru Jain

Recent Posts

23 Mar How To Achieve Holistic Digital Transformation

What is the future of digital? Will it be shaped by social media, mobile, or another digital innovation?

No matter what the consumer trends are, the future of digital shares a common thread – the need for brands and organisations to digitally transform. Digital transformation is being increasingly bandied around as a new term; it is not. We have been helping executives with similar challenges for over 15 years through our digital transformation training.

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23 Mar Driving Your Business Forward Through Digital Transformation - Part III

 

In the first and second articles in our S.P.A.R.C.S. series, we introduced you to three elements which form the heart of the S.P.A.R.C.S. framework: ambition, revenue and results.

In this article, we focus on the ‘C’ of S.P.A.R.C.S. - Culture and discuss five cultural barriers to digital transformation that we’ve seen across different organisations. We then offer some recommendations on how to overcome them.

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23 Mar An Inside Look Into Our Digital Marketing Trainings

Businesses often say they want to achieve digital transformation or become more ‘digital’, but are not specific or vivid enough in their ambition. This leaves their teams on the ground unsure of how to execute this digital change. The result? Digital transformation fails to make the transition from a set of PowerPoint slides to organisational reality.

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23 Mar Watch Now: S.P.A.R.C.S. Your Way Through Digital Transformation

Digital transformation is a change management process where you use digital technologies and data to improve your business by better engaging stakeholders and customers.

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21 Dec What is Return on Learning (ROL) and Why Does it Matter?

Have you struggled to deliver ROI on a digital experiment?

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18 Feb Driving your business forward through digital transformation (Part I)

S.P.A.R.C.S. your way through it!

What is the future of digital? Will it be shaped by social media, mobile, or another digital innovation?

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18 Feb How to save your brand in the digital age

In today’s digital world, the traditional four P’s of marketing do not take brands as far as they should. With the traditional focus on price, place, promotion and product, we miss out on a key element – customers.

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14 Jan Driving your business forward through digital transformation (Part II)

Ambition, Revenue & Results: The heart of the S.P.A.R.C.S. framework

In the first article in this series, we introduced our S.P.A.R.C.S. framework to bring about lasting and pervasive digital transformation.

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28 Oct The Easiest Way to Hire Digital Marketing Talent

Managing a business in an increasingly digital age can be daunting, especially if you are unsure of how to hire the right team members. At FutureMarketer, we use our S.T.E.M. approach to guide clients on recruiting digital marketing talent. Can you benefit from this approach? Well, if you’re a leader who’s interested in hiring the best digital talent for your organisation, S.T.E.M. may be the perfect starting point.

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